Entertain • Inform • Promote
"Storytelling is the most powerful way to put ideas into the world today." --Robert McKee 

"Document, don't create."  -- Gary Vaynerchuck


There is a new, leading edge in marketing that most businesses have no idea exists yet, but your audience is already consuming it in droves, even if they don’t know it.

A documentary series has the full advantage of entertaining your audience while building industry authority and promoting business.

Below is an example of what we created with Ocean First, a Colorado scuba-diving shop and their sister organizations, Ocean First Education and Ocean First Institute.  They have a program called Tides that teaches small groups of kids scuba diving skills and marine science.

I drafted an idea called A Rising Tide, a documentary series that shows several kids being awarded scholarships to attend the Tides program.  We created eighteen episodes available to be seen here:

This approach is not for every company.  It requires a substantial investment of time and money, but the pay-off is ten-fold.  The videos continue to gather fans, always funneling attention back to the business featured in the series.