Our Kickstarter Video for Teren Overbeck and Medicine Werx
Working with Teren Overbeck and Medicine Werx was not just fun, but inspiring. Teren’s own story is worth a video unto itself: he went from being a felon to creating an environmentally-conscious, sustainable business. Not only that, the products his company creates are excellent.
We worked with Medicine Werx to craft the video to head their Kickstarter campaign. The video was shot in one day, doing the interview in our home-based studio and the B-Roll shots all over Boulder county.
Medicine Werx’s crowdfunding campaign finished up at 218% funding. We’d like to say it was all because our video, but it really comes down to building the tribe of fans, and Teren has been doing just this for the last 5 years.