Recap of 2017 Video Marketing Statistics

Getting ready for 2018, we look back at what’s worked for 2017 video marketing.
2017 video marketing recap by New Focus Films

  • YouTube has over a billion users!  That’s about one third of all the internet users.
  • 52% of marketing pro’s worldwide say VIDEO has the best ROI over any other type of content.
  • Social video generates 1200% more shares than text and images combined.
  • Marketers using video build revenue 49% faster than non-video users.
  • Video drives an increase of 157% organic traffic from SERPs.

video marketing roi

  • Video on a landing page increases conversions by 80% or more.
  • Videos up to about 2 minutes get the most engagement.
  • Blog posts using video attract 3 times as many inbound links as blog posts without video.
  • Using video with squeeze page ads generates 22% more engagement.
  • A landing page with video is 53% more likely to get to page 1 of the SERP.
  • 44% of marketers invested in video content on Facebook in 2017.
  • Email with video has a 96% increase of click-through.
  • Even using the word “video” in an email subject line boosts the open rates by 19%.
  • Viewers retain 95% of a message when they watch it in video.  Only 10% if they have to read it.
  • The average person spends 88% more time on a website with video.
  • 54% of execs share work related videos with colleagues every week.
  • 4 out of 5 consumers believe that demo videos are helpful.
  • About two thirds of consumers prefer video under 60 seconds.
  • 4 times as many customers would rather watch a video about a product over reading it.
  • 82% of Twitter users watch video content on Twitter.
  • More than 500 million hours of videos are watched on YouTube every day.
  • 85% of Facebook videos are watched without sound.

facebook video advertising stats

  • 65% of people who watch the first 3 seconds of a video on Facebook will watch for at least 10 seconds, while 45% will watch for 30 seconds.
  • Facebook is rated as the most impactful social channel for video.  It’s 8.4x higher than any other social channel.

How does it all compare to 2016?  Check out video marketing statistics of 2016.

  • Captions on Facebook video ads increase video views by an average of 12%.
  • A Facebook video receives 135% more organic reach than a Facebook photo.
  • Facebook users comment 10x more on live videos than they do on regular videos.
  • Videos are 6x more likely to be retweeted than photos and 3x more likely than GIFs.
  • Live event videos increase brand favorability by 63%.
  • 70% of millennials are likely to watch a company video when shipping online.
  • Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion rates than those which don’t.
  • Putting your brand logo in your video increases the intent of purchase by 9%.

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