Teaser Advertisement for a Kickstarter Video
A Teaser Advertisement is like a Commercial Preview, in this case for a Kickstarter Campaign
When I learned of this new product, I saw the immediate value. A hanger that snugs up to the closet rod, saving floor space. I’m a sucker for space management, and I have a closet that is overly packed, so I was thrilled to be a part of this marketing campaign, and then for a chance to create a teaser advertisement as well.
Getting ready for a Kickstarter requires a lot of planning, the video being only one part of it. You can learn more about it here: Kickstarter marketing strategy.
To begin their marketing early, the Higher Hangers founder and CEO, Drew Cleaver, and I put together a plan to build some interest with a teaser advertisement. A teaser advertisement is like a commercial preview, in this case for a Kickstarter campaign. It’s meant to arouse intrigue only, and when the final commercial comes out, the path of it’s recognition will have already been paved.
Watch the Teaser Advertisement for Higher Hangers here:
The Higher Hangers teaser stars our own Rebecca Abraxas. Once again, she leaves the back office and gets in front of the camera. As usual, she knocks it out of the park.
The set is a woman’s bedroom, built in our home studio. The closet is built from scratch and set in the middle of a large room. We did this because in order to pull Rebecca though the closet, we needed the extra space and a fake back wall.
The closet came together without a hitch, but pulling Rebecca through wasn’t as easy as I imagined. She’s light enough, but the little black dress is not made for dragging across carpet. So, we set her on a mat and pulled her through on that.
The video also stars the stunt double of the very popular Red Sole shoes. These are not the same quality as the $1000+ high heels. Fortunately, with some movie magic, only the most discerning shoe aficionados will be able to tell the difference.
So, how does a Teaser Advertisement really work?
The aim is to get the video out there. The first few weeks have been a small amount of views through YouTube and Facebook. As anyone who tries to build brand awareness on the social platforms knows, it’s not just a Build-It-And-They-Will-Come sort of thing. It requires boosting through Facebook, advertising it through YouTube and cross promoting the heck out of it.
With the push of the teaser advertisement, the Kickstarter video will soon follow (with the campaign, of course).
As the campaign gets into gear, we’ll also create a full version of the teaser advertisement, which is the full advertisement.
At New Focus Films, our method of creating crowdfunding videos is to basically create 2 videos for the price of 1. We create the video that explains the crowdfunding campaign and the product, and then we create a video that advertises the product.
We do this because if and when the crowd fund campaign is a success, the video is now useless. Why not create a commercial that can continue to function long after the money has been raised? Sure, we can upsell this or just charge for two separate videos, but typically, all of the footage can be shot within the same time frame, and the editing doesn’t take much longer.
We’re excited to be working with start-up companies because they are typically the most open to creative marketing and leading edge methods of promotion. While many businesses are slow to take up the innovative advertising available to video, startups and other crowdfunding businesses totally get it.
Want to Learn More about Higher Hangers?
The space-saving hangers will be made available early next year, and there’s no better time to get in on a great new product than during their pre-order phase of a Kickstarter campaign.
If you will be running a crowdfunding campaign soon (or know anyone who is) and are looking for some creative marketing to go with it, please get in touch with us at 844-FILM-PRO (345-6776) or email us at firstname.lastname@example.org.