[mk_page_section bg_color=”#1e62bc” bg_gradient=”vertical” video_color_mask=”#000000″ gr_end=”#1e62bc” video_opacity=”1″ min_height=”200″ padding_top=”40″ padding_bottom=”40″ sidebar=”customer-dashboard-sidebar”]
"Storytelling is the most powerful way to put ideas into the world today." --Robert McKee "Document, don't create." -- Gary Vaynerchuck
LONG TERM MARKETING STRATEGY
There is a new, leading edge in marketing that most businesses have no idea exists yet, but your audience is already consuming it in droves, even if they don’t know it.
A documentary series has the full advantage of entertaining your audience while building industry authority and promoting business.
Below is an example of what we created with Ocean First, a Colorado scuba-diving shop and their sister organizations, Ocean First Education and Ocean First Institute. They have a program called Tides that teaches small groups of kids scuba diving skills and marine science.
I drafted an idea called A Rising Tide, a documentary series that shows several kids being awarded scholarships to attend the Tides program. We created eighteen episodes available to be seen here: YouTube.com/ARisingTideShow
This approach is not for every company. It requires a substantial investment of time and money, but the pay-off is ten-fold. The videos continue to gather fans, always funneling attention back to the business featured in the series.