How businesses can leverage the power of documentary-style videos to authentically connect with their audience, while emphasizing the importance of adding a "human touch" to mission-driven brands.
documentary style videos for business by new focus films

Why Your Business Needs a Documentary,

Not Just a Commercial

Imagine this:
Your audience is glued to the screen, captivated by the real stories, the human touch, and the authentic mission behind your business. This is your brand’s documentary-style video. Forget the hard sell; it’s time for storytelling that resonates.

Unveiling the Power of Documentary Production

Documentary-style videos are more than the average corporate promo. They present a “behind-the-scenes” look that connects people to your business in a way that traditional advertising can’t. It’s not just about what you sell; it’s about why the business exists and who you are.

The Human Touch in Corporate Filmmaking

Adding a human touch to your marketing content is quickly becoming an essential part of business. In a documentary, your employees, customers, or even you can be the storytellers. By showcasing diverse perspectives, you create a rich narrative that engages your ideal audience authentically.

Crafting Your Own Documentary-Style Video

Creating a documentary-style video might seem overwhelming, but it really doesn’t have to be. Here’s a simple guide to get you started:

  1. Identify Your Angle:
    What’s the story you want to tell? Is it about your company’s conscious marketing efforts, or perhaps a day in the life of your employees?
  2. Plan Meticulously:
    Even documentaries need a script—or at least a structured outline. Know the basics of where the video starts and where it’s going.
  3. Choose Your Storytellers Wisely:
    Include a range of people who represent your brand authentically.
  4. Capture Real Moments:
    Use candid interviews, real-time events, and behind-the-scenes footage. Look for real positive impacts your business has had on people.
  5. Edit Thoughtfully:
    Your story should flow naturally, keeping your audience engaged from start to finish.
  6. Hire Wisely:
    If you hire a production company, look for a team that understands your audience.

Branded Documentary Series
Helps Ocean Conservation Organization

Ocean First decided to produce a documentary-style video series focusing on the urgent need for ocean conservation. The branded documentary series featured a group of youth going through the Tides program, interviews with marine biologists, and hosted by the celebrity ocean activist, Meghan Heaney-Grier. After the documentary series was released, the Tides program saw an increase in enrollment and the partner programs like Ocean First Institute, received significant donations, solidifying its reputation as a mission-driven initiative dedicated to ocean conservation.

Your Burning Questions Answered

Can I create a documentary-style video on a budget?

Absolutely! Today’s technology allows for high-quality production even on a shoestring budget. Your smartphone can be your best friend here.

How long should my documentary be?

The length can vary depending on your story and platform. However, aim for at about 10-20 minutes to provide a comprehensive view.

Engage with Us: What's Your Story?

We’d love to hear from you. What kind of story would you like to tell through a documentary-style video? Share your thoughts in the comments below.

Ready to bring your mission-driven business to life through the power of documentary production? Connect with New Focus Films today and let us help you create a compelling narrative that resonates with your audience.

matt abraxas colorado videographer new focus films video marketer

~ Matt Abraxas
Creative Director
New Focus Films
Fine Art & Filmmaking

Picture of Matt Abraxas

Matt Abraxas

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