Video is a powerful way to connect with your audience and build trust. Especially when the video represents the same professionalism as the business.
Video can project the authentic face of a brand. Viewers can see the people behind the business and more easily relate, helping dispel doubts and foster trust.
Video can act as a comprehensive guide for customers, providing a clear understanding of what they’re investing in. It educates the viewers, equipping them with the right information to make an informed decision. This honest, open communication helps build trust, assuring customers of the credibility of your business.
People who trust a brand are more likely to become loyal customers, clients or partners. The inclusion of video in your marketing strategy can lead to significant growth in both customer trust and sales performance.
We work with you to identify the most pressing issue for your marketing, and create a video that will address your customer’s pain points.
We can help you implement a strategy to get as much leverage out of this video as possible.
PHASE ONE:
We do a deep dive into your marketing.
Together, we develop the map for a clear view of where our video strategy will guide your business.
**NEVER hire someone to create a video without a solid plan!
We’ve seen so many businesses make this mistake. They wonder why their shiny, new video only collected 5 views on YouTube in the last month.
PHASE TWO:
We research your audience. Based on the information we’ve collected from you, we delve into your customer profiles, your competition, your USP’s and KPI’s…
This is where we develop the “who” the story is told to. Every video team is a story-teller. Our distinction is knowing first whom we’re telling the story to.
PHASE THREE:
Video Strategy. With road map and destination in place, we outline the course of actions that will help your business grow.
This is where we create the video (or series of videos) with a plan of implementation.
At this base rate of video production, we only create the video and give you the strategy to take it further.
However, you’ll have the opportunity to have New Focus Films manage this strategy and ensure you get the attention needed from your ideal, potential customers, while you focus on running your business.
The process for the basic promo video includes a one-day production with a small, professional crew. Editing will require one week and includes 2 revisions.