The Music Video Production of Mishka’s “Dressed In Black”
If you’ve seen Mishka’s latest music video, “Dressed In Black,” then you’ve witnessed a project that’s close to my heart. Here’s a behind-the-scenes look at how we brought this musical vision to life.
Plus, if you’re a musician thinking about creating your own music video, I’ve got some tips and insights for you on how to work with a video production team.
When Mishka first shared “Dressed In Black” with me, I immediately saw a place bustling with diverse people and a variety of fashion. And what better location than Venice Beach, California? With its eclectic mix of artists, musicians, skaters, and beachgoers, it was the perfect backdrop for Mishka’s soulful track. We spent four creativity-filled days filming on the Venice Beach walkway, capturing the essence of the song and the vibrant energy of the location.
Music video production companies play a crucial role in bringing an artist’s vision to life. A professional company will handle everything from scripting and casting to shooting and post-production. It’s an art form that requires a blend of storytelling, artistic ability, and a touch of entrepreneurship.
Back to the Venice Beach shoot: Over the course of four days, we captured scenes that reflected the song’s vibe. Every shot was created to resonate with Mishka’s lyrics and melody.
For anyone unfamiliar with Mishka, he’s a reggae musician from Bermuda with a rich musical history. Mishka is a Billboard-ranking musician with five #1 albums on Billboard Reggae Charts, three #1 albums on iTunes, and has collaborated with music legends Willie Nelson and Jimmy Buffet
If you’re an artist thinking about producing a music video, here are some insights to guide you:
Find Your Inspiration:
Before approaching a production company, have a rough idea of what you want. Make a list of music videos that you’ve liked and that you think resonate with the vibe of your song.
Choose the Right Production Company:
Look for production companies that have created videos you like, even if it’s not the same type of music. You’re looking for someone who can envision your song well and do so within your budget.
Know Your Budget:
Music video production can be costly. It might not be possible to have 20 dancers and a fog machine in the middle of New York city, but a great, creative production team can be resourceful without breaking the bank.
Engage Your Audience:
Always consider your audience and what they love about your music. You can even include them in the video. Just make it memorable, and it can boost your fanbase and revenue.
Creating “Dressed In Black” for Mishka was an unforgettable experience. This marks the 3rd music video I’ve produced for Mishka, with hopefully more to come. Released on September 15th, 2023, it’s a testament to the power of collaboration and creativity. And the song is just freaking good!
~ Matt Abraxas
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