Through strategic use of video, there is potential to counter misinformation and promote a sustainable future.
climate change

Video content is a potent tool for shaping public opinion. As the world grapples with the escalating climate crisis, the role of impact-driven video in influencing perceptions and driving action on climate change is paramount.

The Current Climate Landscape

Recent studies, including those from Pew Research, show a growing awareness and concern among global citizens about climate change. However, a significant amount of people remain skeptical, indifferent or outright in denial, often due to campaigns of misinformation.

This skepticism is not unfounded. As revealed by documentaries like PBS Frontline’s “The Power of Big Oil,” influential entities have for too long manipulated public opinion to serve the interests of the few.

climate change public opinion

The Role of Video in Shaping Perceptions

The Reuters Institute’s research highlights the power of video as a medium for climate news consumption across multiple countries. Cinema, with its vast reach and emotional resonance, has also stepped up. From Hollywood to Bollywood, filmmakers are weaving climate narratives, emphasizing the universal challenges and solutions associated with the crisis.

Big Oil’s Betrayal:
The Power of Investigative Video Content

“The Power of Big Oil” documentary series is a testament to the impact of investigative video content. By unraveling the intricate strategies of denial, delay, and deception employed by the oil industry, such exposés counteract misinformation and emphasize the dire need for corporate transparency.

The Path Forward:
Leveraging Video for Climate Advocacy

The challenges posed by climate change are monumental, but the power of video offers hope. By strategically leveraging video or documentary production, we can educate diverse audiences, inspire global action, and amplify genuine narratives. As we stand at this pivotal juncture, the revelations from past deceptions now serve as a call for collective action.

Amplifying the Voice of Truth

Navigating the intricacies of the climate crisis requires clarity, and video content serves as a beacon. By tapping into the dynamic potential of this video production, we can counter misinformation, spotlight truths, and galvanize global communities towards a sustainable future. Through the power of video, we can fuel philanthropy, build awareness, and craft the change we need to see. 

matt abraxas colorado videographer new focus films video marketer

~ Matt Abraxas
Creative Director
New Focus Films
Fine Art & Filmmaking

Picture of Matt Abraxas

Matt Abraxas

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