Categories: New Focus Films

Kickstarter Success – Acteon Packing Cube

Pack More Carry Less – and Raise Half a Million Dollars!
Acteon Packing Cubes from New Focus Films on Vimeo.
The Acteon Packing Bag saves you 55% of your luggage storage space.  And, it has 2 separate compartments for dirty and clean clothes.
It’s a simple design that is completely efficient and innovative.
Acteon Packing Cube Features
  • Compression
  • Separate Clean/Dirty Compartments
  • Water Resistant
  • YKK Zipper
  • Carry Handle
  • Ripstop Fabric
  • Corded Zipper Pulls
  • 2 Sizes

Creating the Acteon Packing Cube Video

See the campaign page here: Acteon Kickstarter
New Focus Films was selected to create the Kickstarter video for the Acteon Packing Cube.
Our aim was to create a stylized video that showcases the joy of travel and how the Acteon Packing Cube helps.  Our video was not a typical crowdfunding video, but a general commercial that can be used even after the campaign is successfully funded.
Speaking of “successfully funded,” the Acteon Packing Cube has just reached $513,365 with 9 days to go (as of the time of this post).  It’s yet another testament to the fact that a crowdfunding video does not need to be the typically suggested style where the founder is on camera explaining everything.
In fact, in the 20 or so minutes it’s taken me to write this, they’ve raised over $25,000!
For our video, we filmed around our city, Boulder, Colorado, during freezing temperatures.  The actress, Amanda Taylor, did a great job enduring a fast-paced shoot inside and outside.
The aim of our video is to create a mood of something between jet-setting and wanderlust.
Shot on the Sony a7S ii with a 50mm prime lens, a 35mm CCTV lens and 11-18mm lens.  If you’re still interested in this part, I’ll take it further to say that the 11-18mm was adapted with a MetaBones Speed Booster and the video was all shot in Cine4 and edited with Premiere Pro.
Back to normal stuff:
It was of our funnest productions, requiring my wife (Assistant Director Rebecca Abraxas) and I to lodge for the night at a resort hotel in Boulder.
As for the Acteon Packing Cubes, I can’t recommend them enough.  I’ve packed my bags many times and wish I had them on many trips.
When I travel for work, it’s not how most people travel for work, with a suit, laptop and exercise clothes, I pack a lot of gear.  Clothing is generally used padding camera gear. You can see in the picture what a typical packing day looks like. Lots and lots of gear.
The keyboard isn’t part of the gear, at least not yet.
Before the end of the campaign, we’ll be getting a few more before I travel again in a couple months.
If you’re lucky to be reading this soon, you have time to get the Acteon Packing Cubes at below MSRP.
If, however, you’re reading this past March 17th, 2017, you can still buy these bags at FluxMob.com
Matt Abraxas

Leave a Comment
Share
Published by
Matt Abraxas
8 years ago

Recent Posts

Email + Video = Higher Conversions: Here’s How

Want better results from your email campaigns? This quick read breaks down how to use…

2 weeks ago

What is a branded documentary? (and why you need one)

A branded documentary is a marketing tool that tells a compelling story rather than a…

2 months ago

The Future of Video Marketing is Authenticity

As the media landscape evolves, brands have a unique opportunity to connect with audiences on…

3 months ago

Documentaries Are The Ultimate Brand Testimonial

Documentaries can be transformative tools for businesses, weaving compelling narratives that deeply resonate with audiences,…

1 year ago

The Emerging Trends in Video Marketing for 2024: Adapting to a Changing Landscape

2024 will prove some dynamic shifts in video marketing, with new trends in AI integration,…

1 year ago

Marketing Ideas for the EV Industry

Discover how cutting-edge video production is electrifying the EV market: Unveil the power of visual…

1 year ago