The name can inspire trust, raise a suspicious eyebrow or worst of all, do nothing.
Names like Warner Brothers, Kellogs or Toyota refer to some mysterious persons who started something long ago. This is what works for law firms.
As for a brand new business, it requires something memorable, but how do we know what that is?
If Apple can be memorable, than anything can, right?
We started with the name Video Juice Media in the summer of 2014 when realizing the growing need for great video production with an understanding for marketing. After several months however, we (Rebecca and I) wanted to grow the business in a more refined way. With the aim for a higher end promotional product, we felt that the name “Video Juice Media” no longer suited us.
We went through hundreds of names. Some were available and I bought the domains, but there was still no juicy, lit-up feeling that clearly pronounces YES!
Finally, after a few days of meditation, I come to New Focus Films. And the domain was available and that was that.
Some day, perhaps, you will know of Abraxas Media just as you know of Paramount Pictures or Canon. Not impossible.
Have you had a name change? How many have you gone through already? I’d love to know in the comment section below.