What is a branded documentary? (and why you need one)

A branded documentary is not a typical marketing video, but it is still for marketing – sort of.

It’s a compelling story that connects your brand with your audience on a deeper level. Instead of selling a product directly, a branded documentary builds trust, authority, and emotional engagement.

Let’s break down what a branded documentary is, why it works, and how it can benefit your business.

What Is a Branded Documentary?

A branded documentary is a short film that tells a story related to your brand’s mission, values, or industry. Unlike normal commercials, these films focus on storytelling rather than direct advertising.

In fact, they might hardly mention your brand – and they can be even more effective because of that. Weird, I know.

✔ Real People & Real Stories – No scripted sales pitches. Just authentic storytelling.
✔ Emotional Connection – Designed to resonate with your audience on a personal level.
✔ Subtle Brand Integration – Your brand is present but not the main focus.

Example: Patagonia’s environmental films highlight conservation efforts while aligning with their brand values.

** This Patagonia branded documentary uncovers the connection of the clothing industry to the oil and gas industry and what we can all do to create the change that our planet needs. **

Why Branded Documentaries Work

They Build Trust – A well-crafted documentary shows that your brand cares about more than just profits.
They Engage & Educate – These films create an experience that informs, inspires, and keeps people watching.
They Are Evergreen Content – Unlike typical ads, branded documentaries stay relevant for years.
They Perform Well Online – Perfect for social media, websites, and streaming platforms

Want to dig deeper? Ask New Focus Films

Who Should Use Branded Documentaries?

Branded documentaries are ideal for:

Mission-Driven Brands – Companies focused on sustainability, social impact, or innovation – anything that clearly makes the world a better place.
Tech Startups – Showcasing groundbreaking solutions in an engaging way – again, how does it improve the world?
Nonprofits & Conservation Organizations – Raising awareness through emotional storytelling.
Service-Based Businesses – Building trust and authority in your industry by showing how even one life has been improved.

How to Create a Branded Documentary

Define Your Story – What message or mission do you want to be known for?
Find the Right Characters – Feature real people with compelling stories. You’d be surprised how many people are willing (and even thrilled) to share their stories.
Hire a Professional Team – A branded documentary needs high-quality production. It doesn’t have to be a Hollywood crew, but it does have to be a lean, efficient group with experience.
Distribute Strategically – Share it on social media, YouTube, and your website. Also consider film festivals and a pre-launch and post-launch media campaign.

A branded documentary isn’t just another marketing tool—it’s a powerful way to connect, inspire, and build long-term trust with your audience. If you’re ready to elevate your brand with impactful storytelling, consider investing in a branded documentary.

💡 Want to create a branded documentary for your business? Contact [New Focus Films] today to bring your story to life.

~Matt Abraxas
Creative Director
New Focus Films