ABOUT
NEW FOCUS FILMS
• CREATIVE VIDEO STRATEGIES •
New Focus Films was founded on the belief that exceptional storytelling is a vital tool for business empowerment. In a digital landscape crowded with noise and short attention spans, we help small businesses rise above by crafting cinematic content that builds trust, drives engagement, and showcases the heart behind the brand.
Rooted in a background of documentary filmmaking, New Focus Films brings an authentic, emotionally resonant approach to commercial video production. What began with founder Matt Abraxas’s passion for meaningful stories has grown into a purpose-driven company dedicated to helping local and purpose-led businesses communicate who they are and why they matter.
We don’t just make videos—we build bridges between mission and message, between values and visibility. Whether it’s a one-minute social video or an in-depth branded documentary, our work is designed to help small businesses grow their presence, strengthen their reputation, and contribute more deeply to the communities they serve.
At New Focus Films, storytelling isn’t a marketing tactic. It’s a strategy for real connection, and it’s how we help small businesses thrive.
Telling the Right Story
We start with research into your target demographic. Who will be digesting this content we create? And when they do, will the content do its intended job?
We dive deep into this process, discovering the emotional elements that help your audience take action.
The end result is getting more customers, clients, funders or whatever it may be that your video needs to do.
What Sets us apart?
A lot of video companies focus on flashy visuals or viral trends, but we focus on trust. What makes us different is our documentary-style approach: we help small businesses tell real stories that feel human, not like ads.
We don’t just show up with a camera. Instead, we start with listening and then we get to the heart of the business. We make sure the final video actually sounds and feels like you. That way, your audience doesn’t just see a product or service – they see the people, the values, and the purpose behind it.
On top of that, we’ve designed our process and pricing specifically for small businesses. We know time and budget are tight, so we make it simple, efficient, and affordable to get high-quality video that works across websites, social media, and even ads.
At the end of the day, we’re not just creating content, we’re helping build confidence, connection, and community around the businesses we believe in.
From the creative Director
There’s a buzzword in the video industry: story-teller. It’s as if a video producer sets him or herself apart by stating that they like to tell stories.
But telling a story isn’t the important part. It’s in knowing whom you’re telling the story to that really matters. Knowing your audience first allows the message to be delivered easily or the product or service to be sold naturally.
In fact, most people don’t care about your story. They care about how your business will make their life better.
New Focus Films is based on this tenet. It’s the new focus of marketing that we don’t need to sell, we need only to relate.
~Matt Abraxas
Creative Director
New Focus Films